About the Watch

The Monaco collection by Rotary is known for its elegant and sophisticated designs, and the ladies' model from the 1980s in silver with a beautiful berg crystal embellishment is no exception. The Tank-style watch comes with an additional bracelet in the same design as the watch band, adding versatility and allowing for a seamless transition from day to evening wear. The silver tone of the watch is complemented by the dazzling berg crystal, adding a touch of glamour and luxury to any outfit. The attention to detail in the design and craftsmanship of the Monaco collection is evident in every aspect of this beautiful timepiece. This vintage Rotary watch is not only a beautiful accessory but also a piece of history, representing the brand's commitment to quality and timeless elegance. It is a perfect addition to any watch collection or a treasured heirloom to be passed down for generations.

About the Brand

Rotary is a Swiss watch brand that was founded in La Chaux-de-Fonds in 1895 by Moise Dreyfuss. The company has been family-owned ever since, with four generations of the Dreyfuss family involved in its management. Initially, Rotary focused on producing high-quality pocket watches, but in the 1920s it began to manufacture wristwatches, becoming one of the first Swiss watch brands to do so. The company gained a reputation for producing elegant, classic timepieces that combined traditional craftsmanship with modern design. Throughout the 20th century, Rotary expanded its distribution network and established a strong presence in markets around the world, including Europe, the United States, and Asia. In the 1960s, Rotary became a pioneer in the use of new materials, such as stainless steel and gold plating, in watchmaking. In the 1980s, Rotary launched its Les Originales collection, which featured Swiss-made watches with automatic movements and higher-end materials. The company continued to innovate throughout the 1990s, introducing new designs and technologies, such as quartz movements and water-resistant cases. Today, Rotary remains a popular watch brand known for its classic, elegant designs and high-quality craftsmanship. The company has continued to expand its product line, introducing new collections that incorporate the latest trends and technologies. While it has faced challenges from the rise of smartwatches and changing consumer preferences, Rotary remains committed to producing timepieces that combine style, reliability, and affordability.