Eterna Matic 2002

"Bearing on bullets"

1975

In 1948, Eterna advanced self-winding watch technology with the development of the Eterna-matic automatic movement. The use of five strategically placed ball bearings made the movement very efficient and significantly reduced friction and resistance on the oscillating weight that wound the mainspring. This reduced the wear and tear on internal parts, increasing the watch’s accuracy and useful life. The new watch became popular soon, is probably the most famous Eterna watch and may be one of Eterna’s greatest designs. Its popularity was such that in 1948 Eterna adopted the image of five balls as its corporate logo.

The name Eterna is synonymous with timepieces of the highest quality, with Swiss watchmaking Tradition, and with an outstanding Spirit of innovation. The passionate desire to master horological challenges as well as to constantly improve existing Features has been driving Eterna since 1856. It is therefore no surprise that the Workshops in Grenchen have time and time again enriched and revolutionized the art of watchmaking. Today, Eterna is still characterised by this ingenious creativity. The current collections reflect the brand's respect for tradition, alongside Eterna's commitment to pioneering new designs and movement technologies.