West End Watches Co. DayDate Rosé Dial
"The model for the exit of the British Army"
The West End Watch Company was founded in 1886 by Arnold Amstutz and Constant Droz, who were owners of Alcide Droz & Sons at the time. The company was located in Saint-Imier (Canton of Bern). Arnold Charpié, at that time working as a representative for Alcide Droz & Sons in Bombay, takes his inspiration for the name from the West End district of London. In 1886, Amstutz and Droz began selling watches under the brand name West End Watch Company on the Indian market and developed the first waterproof pocket watch ever produced for this purpose: L' Impermeable. One of these pocket watches is now one of the exhibits of the Musée International d'Horlogerie in La Chaux-de-Fonds. During World War I, the West End Watch Company equipped some of those British and Indian soldiers with West End watches who were sent from Bombay to the Persian Gulf and on to Mesopotamia (present-day Iraq). In 1917, the West End Watch Company changed its name to Société des Montres West End SA and moved its headquarters to Geneva. In the same year, the company had the brand name Sowar protected. In 1934, Société des Montres West End SA was the first company to use the Incabloc shock protection.
Glass: Mineral Glass
Case Material: Stainless Steel
Bezel Material: Stainless Steel
Case Back Material: Stainless Steel
Dial Handstyle: Dauphine Hands
Power Reserve: 45h
Number Of Stones: 17
Clasp Type: Fold Over Clasp
Clasp Material: Stainless Steel
Watches with metal or precious metal straps often have a fixed length. To make sure that the watch fits you, measure the circumference of your wrist using our template and compare it with the information under "Strap".
In case it does not fit, please contact us shortly. Each band can be customized, which we will gladly do for you.
14d Functional Warranty
Your vintage watch comes with a two weeks functional warranty. You can extend your warranty to one year by buying an additional service. Click here if you would like to extend your warranty to 1 year.
We work with a reputable and insured delivery partner to ensure that your parcel is dispatched the following business day after receipt of payment. On average, our clients within Europe can expect to receive their package within 2-5 business days, while those outside of Europe can anticipate a delivery time of 2-8 business days, depending on the carrier.
In short, we’re not that difficult when it comes to returns and exchanges. We firmly stand behind our products and do our utmost best to ensure you are completely satisfied with your purchase. You have the right to return your purchase within fourteen (14) days of receipt of the product and there’s no need to tell us why. If you wish to return your item, simply let us know and we will arrange a collection. Once returned to us, we will reimburse the relevant amount ras voucher for zrhbrg.ch, including the costs of delivery and excluding the return costs.
The authenticity of your watch is guaranteed by our qualified and licensed watchmakers based in Zurich, Switzerland.
Every watch is covered by a working guarantee.
In addition, you can have the watch fully serviced before delivery , in which case we give you a 1-year functional guarantee. The warranty is worldwide valid. This will enable you to receive assistance regardless of your country of residence.
Personal taste can evolve. To ensure the right fit, you can trade in your watch purchased on Zurichberg anytime and upgrade to a new timepiece. Your personal timepiece can thereby evolve with you along your journey through life.
learn more about trade-in
We create an immutable and unforgeable digital passport for your watch bought on Zurichberg.
The passport proofs authenticity and your rightful ownership. Your digital asset is stored on the Interplanetary File System (IPFS), a highly secure distributed ledger.
5 Reasons for Vintage
Watches that only a few wearReason Nr. 1
Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.
Quality that endures generationsReason Nr. 2
In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.
Polarizing and characteristic designsReason Nr. 3
Today, only a few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.
Value for MoneyReason Nr. 4
Vintage watches are overall cheaper than new watches. This is because new watches fulfill the essential financial objectives for the manufacturers, whereas vintage watches are financially "depreciated", so to speak.
Longevity that feels greatReason Nr. 5
We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.