About the Watch

Renowned worldwide, the Rolex Daytona Zenith stands as a symbol of luxury and precision. Produced from 1988 to 2000, this model introduced the first automatic movement in the Daytona series, thanks to the legendary Zenith El Primero. Rolex’s meticulous modifications ensure unmatched precision. Encased in a robust 40mm stainless steel, with a matching bracelet and a striking black dial, the watch exudes sophistication. This 1997 vintage piece isn't just a timekeeper; it’s a slice of history and a testament to Rolex's commitment to excellence. Highly sought-after, the Rolex Daytona Zenith isn’t just a watch; it's an heirloom, a statement piece, and a legacy that stands the test of time. Discover the zenith of watchmaking. Discover the Rolex Daytona Zenith.

About the Brand

Known the world over, Rolex is a benchmark for prestige and quality in watchmaking. Since its creation, the brand has placed the reliability of its products uppermost. It submits virtually its entire movement production for testing by the Contrôle Officiel Suisse des Chronomètres to obtain COSC certification. Rolex is also renowned for its after-sales service which is performed by staff who have been specially trained, often in Rolex's own schools in countries around the globe, including the United States and Japan. Rolex was founded by Hans Wilsdorf. A Bavarian watchmaker who emigrated to Switzerland, he immediately put his natural flair for products and business acumen at the service of a brand that would soon forge an international reputation. He was succeeded in 1963 by André Heiniger, whose son Patrick took over at the helm in 1992. Bruno Meier in 2009 then Gian Riccardo Marini in 2011 were successively appointed at the head of the business, a limited company (société anonyme) that is wholly owned by the Hans Wilsdorf Foundation. In 2014, Jean-Frédéric Dufour, previously Chief Executive of Zenith, was named as the new CEO. Such a reputation hasn't gone unnoticed among collectors, as recent auction results demonstrate. At a 2013 sale in Geneva, for example, a Daytona Chronograph in steel achieved an absolute record price of US$ 1.1 million. The brand hones its image through associations with prominent and well-respected personalities chosen from the arts and sports. Also, in 1976 Rolex launched its Awards for Enterprise which each year single out innovative projects that promote sustainable development. The Rolex Mentor and Protégé Arts Initiative gives young artists a privileged opportunity to benefit from the experience of masters in their field.