About the Watch

Undoubtedly, the flagship in Corum's lineup is the Admiral's Cup. This iconic timepiece made its debut in 1960, creating a sensation with its distinctive rectangular case. Departing from conventional hour markings, the watch features nautical flags that pay homage to the Navy. Whether encased in steel, gold, or titanium, the Admiral's Cup ensures waterproof reliability. In 1992, the "Marée" model was introduced, specifically crafted for sailors and designed to indicate tide changes. The Admirals Cup Marée went beyond, providing essential information such as lunar phases, flow strength, and precise high and low water times. This tidal system resulted from an extensive three-year development phase in collaboration with the Geneva Observatory and the hydrographic and oceanographic service of the French navy. Its successor, the Admiral's Cup Tides, boasts an ETA automatic movement. As a longstanding partner of esteemed regattas and renowned sailors like Olympic champions Ben Ainslie and Loïck Peyron, both Corum ambassadors, the Haute Horlogerie brand logically ventured into developing its own chronograph with a countdown counter. The Admiral's Cup AC-One 45, with its newly designed regatta feature, was the result. Today, the Admiral's Cup collection holds a revered status among sailors and enthusiasts of extreme sports.

About the Brand

In 1924, a watchmaking workshop was established in La Chaux-de-Fonds by Gaston Ries. His nephew René Bannwart later joined him in 1955, and together they transformed the workshop into a watchmaking company with its own brand: Corum. The name "Corum" was derived from the word "quorum," which signifies the minimum number of individuals needed to approve a decision. The founders were fascinated by this term, and they simplified its spelling to create the name for their company. They chose a logo of a key pointing upwards to represent the mysteries that needed to be unlocked, as well as a symbol of the ingenuity and perseverance required of a skilled watchmaker to master time. Corum's founders aimed to position the brand at the forefront of the Swiss watch industry. From the mid-1950s, Corum watches gained recognition for their innovative designs and unique mechanisms, with models like the Chinese Hat for women (1958), the Coin watch (1964), and Romulus (1966). Other models, such as the Admiral's Cup, introduced in 1960, and the Golden Bridge, which features a hand-engraved baguette movement by Vincent Calabrese and a transparent case, became recurring favorites. Corum also created watches with dials that showcase the métiers d'art, such as the Plume (1970), which incorporates feathers, and the Classical Vanitas (2005), embellished with stone and marble inlay.