Hand-picked Cartier Vintage watchesCartier traces go back to a small jewellery shop at the 29 rue Montorgueil in Paris, which Louis-Francois Cartier took over in 1847 from his teacher Adolphe Picard. Initially, jewellry was made in pure craftsmanship. The company founder, with his extraordinary products, was able to meet the noble clientele of Princess Mathilde, the niece of Napoleon I and the cousin of Emperor Napoleon III. ,so that nothing prevented the expansion of the product range with exclusive pocket watches.
Cartier was founded in 1847 in Paris by the jeweller Louis-François Cartier, who in 1899 handed over to his three sons.
They would establish the company internationally, not least by making the Cartier name a favourite among the crowned heads of Europe. Named "King of Jewellers, Jeweller of Kings", the brand was quick to turn its attention to watches.
Many have become modern-day icons, such as the Santos (1904), one of the first wristwatches, the Tortue (1912) and the Tank (1919). They were followed by other noteworthy creations, including the Pasha, the Santos 100, the Ballon Bleu and the Calibre.
The Cartier family retained ownership of the firm until 1964. It is now part of the Richemont Group.
5 Reasons for Vintage
Exclusive watches, that only a few wearReason Nr. 1
Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.
Quality that endures generationsReason Nr. 2
In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.
Polarizing and characteristic designsReason Nr. 3
Today, very few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.
Value for MoneyCustomer
Vintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.
Longevity that feels greatReason Nr. 5
We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.
We curate our watches based on their aesthetics, history and art-historical context and thus want to offer an alternative to pure brand affinity.