Hand-picked Rolex Vintage Timepieces
It would take a book, and maybe even multiple books, to sum up Rolex.This Swiss watch brand, founded in 1905 by Hans Wilsdorf, has been the most recognized watch name around the world for decades.
Rolex created the first water-resistant watch in the early 1920s, which it later named the Oyster, and went on to unveil many firsts in the watch world.
Rolex patented the world's first perpetual rotor self-winding mechanism in the 30s. This innovative system is at the heart of every automatic watch manufactured today.
The year 1945 saw the birth of the Datejust, the first self‑winding wrist chronometer to indicate the date in a window on the dial.
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5 Reasons for Vintage
Exclusive watches, that only a few wearReason Nr. 1Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.
Quality that endures generationsReason Nr. 2In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.
Polarizing and characteristic designsReason Nr. 3Today, very few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.
Value for MoneyCustomerVintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.
Longevity that feels greatReason Nr. 5We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.
We curate our watches based on their aesthetics, history and art-historical context and thus want to offer an alternative to pure brand affinity.