Hand-picked Longines Vintage TimepiecesWith a tagline of “Elegance is an Attitude,” Longines creates sophisticated watches for men and women. Its best-selling collections include the Conquest, Heritage, Spirit and Master lines. It is highly involved in the Equestrian world, as well as gymnastics, Alpine Skiing and other realms.
Founded in 1832 at Saint-Imier in Switzerland, the Compagnie des Montres Longines Francillon S.A. is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization.
In the founding year 1832, Longines produced timepieces under the ‘établissage’ system, whereby watchmakers worked at home and supplied their products to the trading offices, which were run by the founders – Auguste Agassiz and Ernest Francillon.
Longines developed its first chronograph in 1878. It was quickly adopted by horse enthusiasts. In 1912, Longines helped shape the history of the sporting world by introducing the first timing mechanism automatically triggered by an electric wire.
5 Reasons for Vintage
Exclusive watches, that only a few wearReason Nr. 1
Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.
Quality that endures generationsReason Nr. 2
In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.
Polarizing and characteristic designsReason Nr. 3
Today, very few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.
Value for MoneyCustomer
Vintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.
Longevity that feels greatReason Nr. 5
We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.
We curate our watches based on their aesthetics, history and art-historical context and thus want to offer an alternative to pure brand affinity.