In 1833, at the heart of a remote valley, a brilliant inventor named Antoine LeCoultre set up a small workshop handcrafting exceptional timepieces imbued with a strong spirit of innovation. His workshop would go on to become Jaeger-LeCoultre.

The brand is well-known for its famed Reverso watch that was invented in the 30s, the "Art Deco era" for polo players. It features a case that swivels out from a holder and reverses on itself.

Since the very beginning, precision of movement and technique have been central to the mission of the Grande Maison, established in the calm and serene setting of the Vallée de Joux, also known as the “valley of horological complications”.

Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.

In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.

Today, very few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.

Vintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.

We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.