Famed for its legendary 1969 El Primero calibre enabling short-time measurements accurate to the nearest 1/10th of a second, Zenith has since developed over 600 movement variations.

In 1865, Georges Favre-Jacout, a 22-year-old watch apprentice, founded his own watch company in Le Locle, Switzerland. Although it would not earn the official brand name Zenith until 1911, from the onset, it was a very different type of watch brand.

At the time, watch artisans worked from different spaces and factories throughout the city. Watch components were then transported from their respective locations to a master watchmaker for final assembly. But Favre-Jacout consolidated Zenith’s watchmakers under one roof and, in turn, created the very first modern Manufacture.

Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.

In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.

Today, very few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.

Vintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.

We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.