Hand-picked Zenith Vintage TimepiecesZenith SA was founded in 1865 by Georges Favre-Jacot in Le Locle in the canton of Neuchâteland is one of the oldest continuously operating watchmakers. Favre-Jacob invented the concept of "in house movements", believing that only through control of the entire watchmaking process, perfection could be achieved.
Famed for its legendary 1969 El Primero calibre enabling short-time measurements accurate to the nearest 1/10th of a second, Zenith has since developed over 600 movement variations.
In 1865, Georges Favre-Jacout, a 22-year-old watch apprentice, founded his own watch company in Le Locle, Switzerland. Although it would not earn the official brand name Zenith until 1911, from the onset, it was a very different type of watch brand.
At the time, watch artisans worked from different spaces and factories throughout the city. Watch components were then transported from their respective locations to a master watchmaker for final assembly. But Favre-Jacout consolidated Zenith’s watchmakers under one roof and, in turn, created the very first modern Manufacture.
5 Reasons for Vintage
Exclusive watches, that only a few wearReason Nr. 1
Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.
Quality that endures generationsReason Nr. 2
In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.
Polarizing and characteristic designsReason Nr. 3
Today, very few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.
Value for MoneyCustomer
Vintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.
Longevity that feels greatReason Nr. 5
We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.
We curate our watches based on their aesthetics, history and art-historical context and thus want to offer an alternative to pure brand affinity.