"A dress watch should be elegant and minimal, often refered as understated. Beautiful when noticed but not calling too much attention, it shows the time at a quick glance and nothing else."

"Ideally, a dress watch is on the small side, often 36mm or less, thin in order to fit easily under a cuff and will feature some polished metal. Monochromatic designs are prefered as they are less noisy."

"A dress watch is typically worn on a high-quality leather strap. "

If you feel like switching your watch in the future, simply trade-in your watch bought on Zurichberg and upgrade to your next timepiece.

Nowadays, many high-quality watches are mass-produced. Vintage watches were often made in very small series with skilled craftsmanship instead of robots.

In earlier eras, watches were designed to last forever, including the components. There is no such thing as obsolescence. That is what we consider quality at Zurichberg.

Today, only a few watch manufacturers can afford to launch polarising products and therefore produce watches that are aesthetically pleasing to all.

Vintage watches are overall cheaper than new watches. This is because new watches fulfill an essential financial purpose for the producers, whereas vintage watches are financially "depreciated", so to speak.

We believe that in order to move towards a more sustainable future, it is absolutely necessary and logical to develop a sense for the quality of the past and to reuse products instead of producing new ones.