Royce Turbine

"A wonderful timepiece from former eras in new condition"

1952

The Royce brand was sold independently of the Eska brand. Royce simply advertised as “Royce Switzerland Grenchen” or “Royce Swiss” and the dial featured just the “Royce” name. The company's logo was a stylized crown. Royce was a mass-market brand, emphasizing styling and value as much as performance, but did offer fully-jeweled movements.

The brand added automatic movements in 1960 and this, along with waterproof cases, became their key selling point in the 1960s. By 1965 the firm was offering dive watches, and in 1967 added a novel twin-movement side-by-side travel watch. The company also produced a day-date model strongly resembling the famous Rolex offering. The brand moved to a winged “R” logo this decade as well.

By 1970, Royce had entered the coin watch craze with a “ten dollar watch.” Another unique offering was the Royce Amphibian, a waterproof sports watch with interchangeable rotating bezels. Royce added the “Mexico” line of watches with a colorful synthetic case for 1973. In 1975 Royce expanded their sports chronograph line with the new Valjoux 7750 automatic movement.