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Gruen Genève Calatrava

SFr. 1,300.00
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Select “fully serviced” if you like your watch to be completely revised by our certified watchmakers. If you select “checked”, your watch will be checked holistically before shipping. Further information can be found here.

"A Calatrava in every respect"

50s

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝

The Gruen Watch Company was formerly one of the largest watch manufacturers in the United States. It was in business from about 1894 to 1958 and was based in Cincinnati, Ohio. It was founded in 1908 by German-born watchmaker Dietrich Grün, who changed the spelling of his name to "Gruen" because the letter ü does not exist in English. In 1900 the corporate name became D. Gruen, Sons & Co. The new company became partially a Swiss company. The movements were no longer made in Glashütte, Germany, but in Switzerland again. 1903, a subsidiary was formed, “The Gruen Watch Manufacturing Company”, located in Biel/Bienne, Switzerland. In 1922 a consolidation took place where the D. Gruen, Sons & Co, Cincinnati, The Gruen Watch Manufacturing Co, Biel/Bienne and the Gruen National Watch Case Co, were merged into “The Gruen Watch Company”. 1923 the company moved into a new facility, in Biel/Bienne. In marketing and advertising, the Gruen Watch Company used 1876, and later, 1874, as its official founding date. The 1876 date is actually the founding date of the Columbus Watch Company, and the 1874 date is actually the year that Dietrich Gruen's first patent was issued. By the mid-twenties, Gruen’s sales had reached over five million dollars. In total sales, it had become the largest watch company in the U.S., as well as first in the average watch price. In 1930 Gruen introduced the Baguette watches. After the start of the Depression, 1930 an arrangement was made with Alpina, with the production of a dual branded Alpina/Gruen watch. In 1935, Gruen introduced the first Curvex wristwatches for men, the company's most famous design. Expanding on the then-current fashion for long, rectangular wristwatch shapes, these models were curved to wrap around the wearer's wrist. The biggest innovation of the design was the ability to produce a movement which followed the shape of the case, allowing the watch to be thinner and more curved. This, in turn, allowed the movement to be larger, more durable and more accurate than would have been possible if a smaller, flat movement was used. A year later, the company introduced Curvex models for women. During World War II, the Time Hill factory stopped making watches and instead worked exclusively for the U.S. military, manufacturing gauges and instruments for aircraft, ships and submarines. The company also made precision gauges used for delicate surgical instruments and for radios and other electronic equipment. During World War II, some watches were still manufactured at the Precision Factory in Switzerland and imported. It was during and shortly after World War II that many American watch companies began to lose market share to Swiss imports. Many American watch companies began to move manufacturing to Switzerland in the 1940s and 1950s, while Gruen, who had always manufactured watch movements in Germany or Switzerland, launched the '21' series of wristwatches (named for their 21-jewel movements) which were entirely made in the United States. The Gruen family sold their interest in the company in 1953, and the firm was broken up and sold in 1958. The watch manufacturing business moved to New York under new ownership, and manufacturing was done exclusively in Switzerland. The operation in Biel/Bienne closed its doors in 1977; their building was bought by their former supplier, J. Aegler and is now used in Rolex manufacturing.

Diameter: 34mm
Glass: Mineral Glass
Case Material: Stainless Steel
Bezel Material: Stainless Steel
Case Back Material: Stainless Steel
Dial Color: White
Indexes: Applied
Dial Handstyle: Dauphine Hands
Movement Type: Manual Winding Movement
Caliber: Gruen 415
Power Reserve: 41
Frequency: 18.000A/h
Number Of Stones: 17e
Strap Material: Leather
Clasp Type: Tang Buckle
Clasp Material: Stainless Steel

Watches with metal or precious metal straps often have a fixed length. To make sure that the watch fits you, measure the circumference of your wrist using our template and compare it with the information under "Strap".

Click here to download

In case it does not fit, please contact us shortly. Each band can be customized, which we will gladly do for you.

Checked: Two weeks functional warranty

Fully Serviced: One year warranty

For more information on warranty coverage, please visit our FAQ page.

Customer Service

We make use of a trusted and insured delivery partner and generally ship your parcel the next business day after receiving your payment. Generally, delivery time within Europe is 2-5 business days and for the rest of the world 2-8 business days depending on the carrier. We can also arrange for your watch to be delivered by a direct courier service or, optionally, by a member of our team. Shipping costs for direct delivery are at the client’s expense. Please get in touch with us if you would like to discuss options and receive a quote.

In short, we’re not that difficult when it comes to returns and exchanges. We firmly stand behind our products and do our utmost best to ensure you are completely satisfied with your purchase. You have the right to return your purchase within fourteen (14) days of receipt of the product and there’s no need to tell us why. If you wish to return your item, simply let us know and we will arrange a collection. Once returned to us, we will reimburse the relevant amount ras voucher for zrhbrg.ch, including the costs of delivery and excluding the return costs.

Every watch is covered by a working guarantee and is checked by a licensed watchmaker.

In addition, you can have the watch fully serviced before delivery , in which case we give you a 1-year functional guarantee. The warranty is worldwide valid. This will enable you to receive assistance regardless of your country of residence.

Personal taste can evolve. To ensure the right fit, you can trade in your watch purchased on Zurichberg anytime and upgrade to a new timepiece. Your personal timepiece can thereby evolve with you along your journey through life.

learn more about trade-in

We create an immutable and unforgeable digital passport for your watch bought on zrhbrg.‍

The passport proofs authenticity and your rightful ownership. Your digital asset is stored on the Swiss Trust Chain, a Blockchain infrastructure based in Switzerland. As soon as you buy a watch, it is automatically transferred to your own digital wallet which we provide you as well together with our partner Adresta

The passport proofs authenticity‍

The authenticity of the watches is validated by our experts here in Switzerland. Important information used for identification is read out and then stored on our forgery-proof platform.


The passport proofs your rightful ownership:

The passport proofs your rightful ownership and accompanies your watch from now on its entire lifetime, building up its history - allowing trust and transparency. It also makes the asset more fungible, facilitating underlying services such as insuring the watch.

Voices from our customers

I never considered myself to be much of a watch-person, until I fell in love with zrhbrg's thoughtful selection of stunning vintage timepieces. So far I've bought two beautiful watches and I'll definitely be coming back for more.

Lara Valentina NagelCreative Director

Zrhbrg. understands watches from a design perspective. My vintage watch exudes a spirit of 80's industrial design. Great era,

Manuel HäberliDesigner

The timepieces curated by zrhbrg. truly embody longevity. A quality that I particularly appreciate.

Jonas KastenhuberFounder and Artist, Haus der Kallistik, kallistik.haus
Join the vintage movement

Certified Original

The authenticity of your watch is guaranteed by our qualified and licensed watchmakers based in Switzerland. You will also get a digital twin of your watch with all key data.

Ticking correctly

Your watch is checked for accuracy or completely revised – you can choose the service level.

Zurichberg's packaging material are made out of renewable ressources and are produced in Switzerland by Optipac

Securely deliverd to you

herefore, we do everything to make sure your watch reaches you in perfect working order wherever you are.