About the Watch

Who says that the only watch that can identify with the world of automobiles is a chronograph? Over 40 years ago, the idea was conceived to decorate the case of a watch by evoking all aspects of automotive components. Long before the collaboration between automotive and watch brands began, Corum had the visionary idea to create a watch that embodies the image of tradition, luxury, and exclusivity of a prestigious automaker. The icon of the Rolls-Royce brand was chosen to create one of the most valuable pieces in the history of watchmaking - the Corum "Rolls-Royce". In 1976, the first Corum-Rolls-Royce model was launched after the renowned London jeweler Garrard obtained the license to use the name.

About the Brand

In 1924, a watchmaking workshop was established in La Chaux-de-Fonds by Gaston Ries. His nephew René Bannwart later joined him in 1955, and together they transformed the workshop into a watchmaking company with its own brand: Corum. The name "Corum" was derived from the word "quorum," which signifies the minimum number of individuals needed to approve a decision. The founders were fascinated by this term, and they simplified its spelling to create the name for their company. They chose a logo of a key pointing upwards to represent the mysteries that needed to be unlocked, as well as a symbol of the ingenuity and perseverance required of a skilled watchmaker to master time. Corum's founders aimed to position the brand at the forefront of the Swiss watch industry. From the mid-1950s, Corum watches gained recognition for their innovative designs and unique mechanisms, with models like the Chinese Hat for women (1958), the Coin watch (1964), and Romulus (1966). Other models, such as the Admiral's Cup, introduced in 1960, and the Golden Bridge, which features a hand-engraved baguette movement by Vincent Calabrese and a transparent case, became recurring favorites. Corum also created watches with dials that showcase the métiers d'art, such as the Plume (1970), which incorporates feathers, and the Classical Vanitas (2005), embellished with stone and marble inlay.